In our recap of Podcast Movement 2022, we discuss the cricket situation and hear about Lynz’s favorite panels in which he mentions his all-time favorite best-sounding podcast 20 Thousand Hertz. (Link Below)
Lynz: [00:00:00] One two.
Brian: Hey Lynz. What are you listening to Brian?
Lynz: You share yours and all share mine with
Brian: millions of podcasts. How do
Lynz: you choose. We are here to help you find that next bingeable podcast
Brian: or that piece of content you’ll follow regularly.
Lynz: You’re listening to feed drops,
Brian: If I can find the right Baer, we can talk.
Lynz: All right,
Brian: Lynz, I’m excited about today’s episode. I’m gonna live vicariously through your stories of podcast movement, 2022 in Dallas, Texas. I first wanna ask you, before you get to say anything, were the crickets really that bad?
Lynz: Um, yeah, they were, out and about, I saw them, like, it felt like they were flying around at nighttime if you were [00:01:00] walking by.
Um, and they, you know, I saw some smokers outside who got a dive bomb.
Brian: Uh, now were, were they crickets or were they like grass hoppers or were they like locust? Was this a biblical plague?
Lynz: There were a lot of them, but, they were crickets. I think. I, you know, and occasionally in SMO, like one or two hopping around inside, but like generally they didn’t make it that far.
You know, it’s just like, you sort of saw like a lot of stepped on crickets. They, they wanted the AC two. that’s that’s phenomenal. So, and I, I joked on someone’s TikTok that, uh, they everyone’s catching the podcasting bug these days. Boom, boom, boom.
Brian: Awesome. Welcome to another episode of feed jobs, everybody.
My name is Brian. I run Sitch radio in Irvine, California, and I am joined by Lynz Floren who runs Growth Network Podcasts in Los Angeles. And the two of us met at a podcast conference. And, uh, years later we hung out at [00:02:00] another podcast conference and Lynz had this awesome idea of feed drops. Two studios coming together.
Podcasters submitting their shows via our website, feed drops.com and us choosing a show that resonated with us in playing clips and talking about it. And today you will get none of that.
Lynz: No, we’re getting exactly we’re we’re off, off, uh, the normal plan a little bit because, but because we know that podcasters are the people we are talking about and talking to, um, we felt like sharing the, what we learned is a great way, you know, not only for me to share, as long as I’m sharing this information with you, Brian, let’s record it and share it with everybody.
Brian: Truly, this is the first time I’m hearing of it. Um, Lynn and I haven’t been in the same room since he’s returned and, uh, we’re gonna do this one remotely and hopefully next week we’ll be back in studio bringing you two cool episodes. Now let’s first start off with what’s the difference [00:03:00] between podcast movement and podcast evolutions.
Lynz: Podcast movement, I think is the larger event. And it, it has more tracks. I, you know, when I looked at the schedule at the end of the day, there were like nine different stages and most of them had something going from, you know, from the morning, till the afternoon. And, um, But beyond that, they’re very similar events, you know?
Um, they’re about the exact same length of time. It’s kind of the same slot of parties. You know, the iHeart party is the big night, two party. And, um, you know, I think the, it was just a bit bigger. Uh, I wouldn’t say, like, I don’t think it was double the size, but it was just, it was.
Brian: Very very cool. Um, I’ve yet to go to a podcast movement, I’ve only been to evolutions and I’ve been to an outlier podcast festival and, um, looking forward [00:04:00] to outlier coming back, uh, it’s rumored that they will be in Los Angeles in January.
And addition to that, I think it’s early next year as well. When evolutions is in Vegas,
Lynz: March, I believe March in Vegas. Very cool. Uh, I also learned that pod Fest, which is typically in may and in Florida, they’re always in Florida, all these other ones move around, but, uh, pod Fest is in Orlando. Um, the, they are moving from instead of may, which I feel like is a hard time of year to get people’s attention to January.
And so anyone who’s looking at some warm weather time, the last, very last of January podcast F. Uh, that would be another one I’m ki I’m cautiously optimistic that I’m gonna go to it this year cuz that, but it’s still in Florida, still in Florida. And, and that is a ding. I. But, um, I talked to the people at the pod Fest booth [00:05:00] mm-hmm they had their own booth at podcast movement.
I love that these places have like, sort of a friendly connection. Like they aren’t competitors with each, they are, but they aren’t. Right. And so pod Fest, the people there sort of the vibe at the booth maybe want to go to Florida, which is a really high hurdle. I don’t, it takes a lot, I’ve never been to Florida.
And I nothing’s made me want to go before
Brian: I I’ve been once. And, um, yeah, you’re gonna have to, we’re gonna do another episode after podcast and Lynn can tell us to include me all about it.
the, the humidity in the south man. And, but January, January won’t be too bad, but January’s also hurricane season. So you could be dealing. You know, crazyness there
Lynz: as well. It’s true. You know, um, they, we, we will have to see how that one, how that one pans out.
Brian: Yeah. Yeah. So [00:06:00] as a man in your position, within the podcasting spectrum, how do you choose which tracks you’re going to attend?
Which sessions in a track you’re going to attend?
Lynz: Um, Well, I bought, so for one, I splurge on the pro pass this year and I decided that having access to a lounge that was separate from everything else was worth it alone. Um, and I found that they had hot breakfasts, so I could roll in and I mean, you know, just bacon and eggs and like potatoes, but like, all right.
Eggs and potatoes. Great were great for me. Um, but also it was the quietest room in the whole place. And so. Just to be able to go there. And if you did talk to somebody, they also had a pro pass. So they were also their business forward, you know? Yeah. So everyone I talked to was interesting. Um, and the conversations that I Eves dropped on were also very [00:07:00] interesting in that room.
Um, so when it comes to picking the things I want to go to, I mean, I kind of have a couple of different goals. There’s like my personal interests, the things that kind of, some stuff just lights me up the minute I hear about it, um, Then there’s the stuff that what’s gonna have information. I can relate back to my clients.
Mm-hmm because if I can provide value for them, then they’re not gonna go to the competition at a new season or something, you know, that keeps them in the fold, makes them feel like I’m a good partner. Um, and then there’s sort of a, who I could meet and collaborate with kind of, you know, and so those are, and probably that order, uh, you know, like, um, my personal interest is the heavy driver.
Uh, it it’ll get me to go, even if I’m tired. You know, whereas going just for the business is like hard to suffer through. So, um, choosing things like, um, Dallas Taylor’s, 20,000 Hertz, he did a. how, what goes into an episode of [00:08:00] that show? And that’s like, I think the best sounding podcast ever made. I mean, I am, uh, really amazed by what they do and what they talk about.
It’s interesting. And they use Sonic stuff like crazy throughout it. And they play with, they did the whole thing on the HBO sound, you know, and those kinds of things. And it’s like, they study the sort of the cultural bit as well as the Sonic, uh, how it’s made kind of bit. They make, they spend 250 to 300 hours of labor per episode, and they are making money.
Wow. On the show, you know, so if you do the math on how many hours of, of technical labor story, editing reviews, VO sound new sounds, you know, this kinda stuff per episode, you know, and if they’re putting that out on a weekly basis, and then those episodes are making that. Enough money to cover overhead.
And on top of that then, so that’s a, it’s a [00:09:00] sustainable model. If you understand, if you get, if you can really take it to market, you know, and he’s done a great job at differentiating his show. And, um, I think getting a lot of sound people into it, you know, and he’s be, be sort of best in class. We, we
Brian: need to make a note to include a link to his show in the show notes, because I have not heard of this show.
Lynz: I don’t know if they’ll sign off on being, participating in a feed drops thing, but I’d love to do an episode. He did one about his name. Dallas Taylor. Um, and it’s a unique name, but it’s not so unique that there aren’t other Dallas Taylors. Yeah. And so he interviewed six other Dallas Taylors.
He interviewed a name psychologist who studies sort of how your name affects your, how you become in life. Cuz there’s sort of like if your name, John, you have a very different experience than if your name is Lynn. Like, you know, not a lot of other lenses. there’s like a commentary on my gender, you know, there’s like just different things about [00:10:00] having a certain name, how it can affect your personality.
So he talked to somebody about that and then he interviewed people and there was, it was like five men and one woman who was named Alice Taylor. Um, and she was by marriage. Like she was Dallas, something else and then got to anyway. And it’s like, he weaved this whole story about it, about him. What it says about him and what it says about other people.
And it, he made it very deep, you know? And it was like, interesting dude, you are, that’s fascinating. And that like that you figured out how to go down these rabbit holes and the, and the money follows you. Yeah. You know, I mean, he does have other business and he started this show to fill his cl um, his staff people’s time.
When in between contracts. Wow. But now it’s like, anyway, no, it’s crushing. So that was a personal interest. One that I can definitely take as a business owner and learn from. Right. Um, but getting to see, I mean, he went through every step of his [00:11:00] decision making, how he goes from this point to this point, and then what their screenshots look like here, here, and here.
And, um, for somebody who is a workflow planner, it really gave me a model. Uh, to learn from
Brian: that’s pretty cool. So. Now you made several tos while you were there. And if you’re not following feed drops on tos, head on over because they are educational, uh, very entertaining. And in my opinion, Lynn, very well done.
You do a great job at putting together a TikTok video and I’ve watched you run around the studio and in five minutes, you’ve got like 82 tos made. I, I don’t know how that works, but your magic, but you made a TikTok and it was a lady. On stage discussing the fact that people are pitching podcasts at this event and walking away with a hundred thousand dollars deal for a 10 episode season.[00:12:00]
Lynz: to me. I mean, that’s definitely the most, the highest performing TikTok we did. I mean, uh, from that, from that time, the pitches was PRX and Radiotopia. Okay. Um, and they were, um, they talked about how all of the big companies have.
Pages now on their websites where they sort of dictate the terms of how you can pitch to them. And, um, that there’s really, they went through sort of, you can in about four or five slides, tell the story of your podcast and why someone should fund it. And.
There are people whose job it is. They’re searching for new content, right? Their companies have money and they want to, uh, acquire content that [00:13:00] has legs. And so you do have to sort of make the case that you’ve got partners or you’ve got funding from other sources too. You know, you kinda like, Hey, we’ve done this, we’ve done a through M we need help with N through Z, you know, kind of approach.
And if you lay out what you want. They want you to get it and they want you to deliver that product. And, um, so you have to kinda do some storytelling. Their big thing is like, if you’re provi, if you’re making a story, like create sample audio at whatever level you can, because it’ll help, help someone inhabit.
It helps someone think about it a bit more. Right, right. And so, um, I turned, you know, the guy next to me, we’ve, uh, been buddies a bit, uh, at the blast two conferences. And we’re like, why don’t we have pitch techs with us? You know? Like it really was like, we have projects that are developed in a sense that the right person would find it [00:14:00] interesting, you know?
And it’s like, okay, then why haven’t I turned that into a pitch deck? And the submission forms are out there. You know, I, there’s no reason not to be submitting. I mean, unless you don’t have the goods, like you do have to have a compelling thing for somebody to fund and explain how you want $150,000 or whatever, you’d like it to be.
But. They’re not scared of those numbers as long as they’re justified. Right?
Brian: So of all the parties at podcast movement, Dallas 2022, what was your favorite?
Lynz: Uh, my favorite was the uncut party, which was kind of a little hidden gem of a party. Nice. Uh, it was small. Um, you know, it was on the first major the first night.
Um, but. It was, you know, everybody there was interesting and they’re in open to stuff that’s outside of the mainstream, right? NFTs are not, [00:15:00] you know, being able to use NFTs with your podcast is kind of a little in the fringe. And so anyone who’s interested in that is probably doing something cool, met some awesome people who, uh, you know, a couple of whom might become might.
I might get to talk about their podcasts on a future.
Brian: Well, for those of you don’t know what uncut is. Uncut, uh, dot FM is a platform. Um, that helps podcasters and non podcasters create their NFT projects. Um, they help offset cost of minting depending on what level you buy in at, um, beautiful page, beautiful store.
They make it easy for the non. Crypto blockchain mentality to purchase an NFT with just a credit card. When you create your free account, they assign you a noncustodial wallet. Um, it’s been a great platform and that is where we have our NFT project, um, in development. So you can head [00:16:00] on over there are NFTs available to purchase and, and it’s not just a piece of art.
You’re not supporting just a show. Gain access into our discord community. And you’re gonna be surrounded by like-minded people of podcasters and people who love podcasts and collaborating, uh, is phenomenal. And if you’re shy, you’re behind the scenes, you don’t like video it’s, it’s a discord server. So it’s chat based.
We can talk, you know, via audio, which is cool. get out from behind your comfort zone and start collaborating, talking to people and discussing ideas. Um, but in addition to that, 50% of the revenue generated via the, uh, feed drops show NFTs is going back to charity. Lynn, why don’t you talk about, get lit a
Lynz: little bit.
Yeah. So, um, you know, we, like, we [00:17:00] both bring a show every week for, to talk about on feed drops. We each. Brought a charity. Um, I, uh, brought, get lit, which is a youth poetry organization. Um, I was on their like voluntary, uh, young professionals board for a couple years, a while back and they just do amazing work, uh, helping.
you know, teens junior high and high school kids with engaging with, you know, history and literature and their own lives through poetry. And they, um, definitely provide them some of like a framework to kind of find their own courage and find their own power in their life. Uh, which, I mean, any teenager struggles with, but you know, growing up in Los Angeles in the heart of it all, it might be D.
You know, to find your own self and they do a good job of helping people find themselves. And I, that has made me [00:18:00] really impressed with some of the youth that, uh, run through that program. That is what about you,
Brian: Brian? That is awesome. Well, I, the charity I chose is second chance studios, their. Um, headquartered in New York and it takes individuals who are released from jail and or prison pays them while they’re in a cohort, learning how to produce content such as this and the really cool thing.
I just got my acceptance letter Monday that I have volunteered to be a mentor and they’ve accepted me. Nice. So I get to. Um, it’s I, I’m excited about it next week. I get to meet my mentee and I volunteered to teach a couple longer form classes for them as well, where I’m gonna find the time. I don’t know, luckily they’re three hours ahead, so I can, you know, burn some early morning handles and, uh, get the job done.
But. I was a secretary for a nonprofit out [00:19:00] here in the veterans space. And it got to a point with the studio that I just couldn’t serve them to the caliber they needed to be served. Mm-hmm so I stepped down and I’ve been looking for a charity to get involved with. And this one speaks to me because. You know, I, I, I don’t think what you’re, I don’t think no matter what your opinion of our justice system is, we know there’s issues.
We know there’s flaws and helping anybody find gainful employment become a productive member of society and not get back in that system is phenomenal for, for me to be just a small, small part of. So that is second chance studios, um, always taking donations, like every nonprofit, but, uh, give ’em. Look, if you visit CI radio.com, I’m actually flying a flag on my homepage, um, for them as well now.
So that’s the charity I chose. So what we are gonna do is 50% of the money that comes in based off episodic NFTs that we build, [00:20:00] um, is going to be put it actually the, the blockchain automatically disperses those funds into a, a third wallet and. the members with voting rights of the NFT community are going to get to vote 2080 to which charity they prefer funds be dispersed to.
And, and they can vary that at the minimum one, charity is going to get at least 20%, which is we, we want both to walk away with something. So we kind of capped it at that. But. Um, it’s up to the voters and if you own three or four NFTs with voting power, you get three or four votes, which is pretty cool.
Lynz: Yeah. Well, the goal, you know, we’re trying to create a situation where people. Where you feel like you have some agency in how we’re doing things instead of, uh, just buying into a system that you don’t understand. And so, right. So it’s more than that piece
Brian: of art,
Lynz: which [00:21:00] right’s cool. And so, but, but it is a way to show support and, um, you know, these NFTs, uh, you know, whether or not they have value in the long term, it’s just sort of a way to participate.
And, uh, if you like what we’re doing and wanna support, and let’s say you wanna dip your toe in N FTS while showing support, this would be a great way to do that. Any one of them, uh, you know, dip your toe have fun. Yeah.
Brian: Um, back to podcast movement, buddy, what was your favorite session?
Lynz: I think the one that blew my mind, uh, was the podcasting 2.0 with Adam Curry and Dave Jones.
Um, and I know you’re, uh, I feel like you’re a little more in that world. Like you’ve been paying a bit more attention than I have, but what the part they started with was. How they came to create the podcast [00:22:00] index. And basically they were originally, they partnered with, uh, Adam Curry was, you know, partnered with apple.
Podcasts to get the first podcast directories out, you know, and there were, he was like instrumental in helping it, but then as he gave feedback and they didn’t take it and they started seeing that occasionally someone would get de platformed without any due process. He realized that he, that was a strange bedfellow.
Um, and it’s a, they have too much control over the industry with any action they do. It affects thousands of people. And so they created a whole system of organizations and companies with other podcasters to create a decentralized infrastructure. Um, you know, the podcast index, the podcast taxonomy, which has like the different jobs that everyone does.
And basically all these things exist in interoperate in such a way that they create a new. [00:23:00] Backend system for this. Uh, and they’re all in this blockchain that is the RSS, you know, podcasting 2.0 RSS 2.0, something like that. And I know I’m probably getting some of it wrong, but they went through thing by thing that you can include in your RSS feed that allows you to share information with the apps.
Receive that information, cuz not all apps are calibrated to get every tag that has been created in the space yet. But you can start listing staff, people in your RSS feed with bios and photos. You can start, uh, guests, you know? And so every episode it’s like in the blockchain, what these information is.
So it is findable retrievable, um, in a much, in a really robust way. You know, I’m not even sure where to go to find out more about it, cuz it’s just like, it’s pretty heady [00:24:00] stuff. And um, but you know, there, you can tag things to go live. Anyway.
Brian: I, I was gonna say, actually right now, I think if you Google value for value and it’s the number for not spelled out, it’s gonna redirect you to podcast index.org.
And you can see what shows are listed you. And this is the crazy thing. There are only lens. If you had to guess how many podcasts of the 4 million now, I guess in existence are participating in this value for value program. Take a guess.
Lynz: Oh God. Like a, a 20,000 at most. I mean, I
Brian: 9,138, as of right, this.
That’s it. And the crazy thing is, all you have to do is claim your podcast. And when you do that, [00:25:00] you, you know, I, I don’t want to turn this into a commercial for fountain, but I use the fountain app. And number one, when you create the account, you get a non-custodial wallet. Number two, you find your podcast, you claim it, they send you an email.
You verify it’s. now you’re in the running and people using not just fountain, but any podcast player on the value for value system. And there’s many can send you a Boostgram, which is a message attached to a monetary value of Satoshi’s, which is the measurement of Bitcoin. They can set up to where every minute that I listen to this show, I wanna send them 200 Toshi.
every minute that you consume the show, this micropayment happens behind the scenes automatically. And that’s just the way for the listener to thank the creator for creating what they want. It’s literally that easy to get involved and people don’t. So podcast, [00:26:00] index.org, everything you need to know, wanna know.
Um, is there to get set up and I mean, this show is there and you know, we’ve earned almost a 700 Satoshi so far for just claiming our show on phone, you know, and it’s not a lot of money, Lindsay and I aren’t vacationing in The Bahamas.
Lynz: Um, no, no, that that’s like 29 cents or something, but it’s, it is a, it represents what could be turned into a regular stream.
And what’s crazy is you can set up the split inside of your RSS feed. So when people tip you. uh, or boost you, it splits 50% to, to hosts for example, or you could give the guests 10% or you can, so you can create splits inside your RSS feed that tell the value for value, how to split the things.
It doesn’t go through any middlemen, right? There is no, um, [00:27:00] look, I’m not sure the tax implications of all this might be, uh, complicated, long term, but. There isn’t no, it is taking their 3%, right? Like there’s not, uh, anything like that. So it’s decent. That’s sort of the decentralized thing. I mean, you know, it goes straight to you through this conduit that has been built to not require another entity to participate.
Brian: Yeah. And I believe podcast index takes one Satoshi per transaction that. And that’s just to help them maintain everything they’re doing now. Unfortunately, the majority of the podcast players out there aren’t playing well yet. Um, and not just players, but hosting companies and the hosting companies will be the last to probably get in line.
However, buzz sprout right now is actually providing more service for RSS 2.0 than any other host out there. [00:28:00] Now. That’s commercially, the people who are maximizing on the benefit are serving their own episodes and writing their own RSS. Um, blueberry for example, is upgrading their WordPress plugin. So you can take advantage of more and more of these tags in RSS 2.0 as well.
So it’s, it’s early, it’s confusing, it’s painful at points, but with fountain making the changes they made, it became so much. So,
Lynz: well, the hosting wars continue. I think this is one of the pieces of podcast movement. Uh, you know, the industry, it’s still a big bang. I feel like it is still growing and it is still, you know, if you’ve been to trade shows for established industries and then you go to podcast movement, you can tell where there’s stuff kind of missing.
You’re like, where’s the people that do this at this. Where’s the people, you know, there’s just like, there’s some roles that are yet to be filled in the industry that it’s like a more mature [00:29:00] industry has every nook and cranny right. Of the space with companies. You’re like, oh, you do that esoteric little thing.
And so I could tell that there’s space to do that in here. Um, there’s still room to grow, uh, using this, this technology is gonna be a part of it. I think the apps. You know, the apps keep developing the hosts. You know, there’s now hosts that are like, oh, we can also help you submit if you’re multimodal, you’re more than just podcasts.
Let’s see you have music you want to put, or audiobooks you want to put onto Spotify or Amazon, or, you know, then we can do these kinds of dis and you’re like, okay, like they’re drawing. You know, hosting is sort of the center thing, but then they can, they do a whole bunch of other stuff in all different directions and most
Brian: definitely most definitely.
So we’re getting close to the end of time. What is one or two [00:30:00] takeaways that you could share with the audience that you gained from attending the last podcast movement?
Lynz: I think the biggest one that was on everybody’s lips was the video is here to stay. Video is one of the major ways people find things.
And I talked to several people who run companies with the word audio in their name, you know, or they’re audio-centric people. And they have been hiring people to build out their video. And so it’s not that video has to be first, but you have to plan for how the video will be used, or else you’re really missing a part of the puzzle.
Yeah. Um, Some to some people that’s in a, it’s a, it’s a sad evolution into other people. It’s exciting. And I think, I think it’s exciting. And, um, it allows us, you know, I’m really interested in how we promote the show. I do it on [00:31:00] TikTok and stuff like that. Like how you can use video to pull people into wanting to when they’re not using their eyeballs to then decide to listen.
Brian: So did you, if not meet, see somebody that was like, oh my gosh, that’s so, and. Any, any fanboy going on?
Lynz: I did not. Um,
Brian: you, you, you weren’t that excited to see the pod father himself, Adam Curry.
Lynz: I’m not, uh, I know people are, I don’t know his legend properly. I think, you know, I think I know of him and, um, you know, I think.
I geeked out on hearing about Dallas. Taylor’s, you know, it wasn’t his personality, but his show, you know, that kind of thing was like, oh, you’re going in deep on how this works. Like to me, the process is what I sort of fanboyed out on. Um, and, um, [00:32:00] but I would say the people I met were so fun. It is. Podcast people are great people.
Everyone is generous and interested in each other. And even if they’re in a self-promotional kick, eventually they’ll stop talking long enough to ask you what you do. And, uh, everyone is so nice. I got to meet the people at the different booths, like pod chaser, pod bean, uh,
Brian: and like, wait to minute, you were running around with pod chaser, making
Yeah, we got to do, uh, we did some. you know, Billy on the street, like running up to people with a camera in their face and talking to them stuff. I did that with, uh, Faye, from pod chaser. And so, um, that was a lot of fun. And, uh, it made the conference a lot of fun, cuz like you get, you get a lot of attention when you do something like that.
And then you’re also doing it with a buddy, you know, I made friends. Yeah. Friends from my virtual TikTok connections could turned into real. That’s great. That’s cool, man.
Brian: That is so cool. Well, Lynn, I kicked off the [00:33:00] show. We’re gonna let you bring it home.
Lynz: All right, everybody. Thanks so much for, uh, tuning into this special episode.
We talked about podcast movement and so much more in the podcast industry. Tell us in the comments below, if you want more of us talking about the industry or whether you want us to get back to highlighting podcasts, go back to what you started. Buddies, uh, we can do, uh, you know, we obviously like talking about this stuff, but we’d love your feedback.
It would certainly help us, um, create a better show. And so, uh, thank you, Brian, for, uh, virtually hosting this shindig here. And, uh, we’re gonna say ado, ado,
Brian: ado. Adios everybody be sure to follow us on Twitter and TikTok. Those are our, uh, favorite platforms of choice as of late. And we will see you next week.
20 Thousand Hertz – https://www.20k.org/episodes/beingdallastaylor